By the time most customers walk into a company showroom, they’ve already decided whether they want to do business with that company, and that decision is often based on the quality of the company’s website. Building Better Websites
Convincing building contractors and remodelers to try a new product can be tough. They like to stick with what they know and what works. In this article in ProSales Magazine, I wrote about how some building supply dealers convince their customers to try new ideas.