{"id":397,"date":"2014-07-03T17:05:34","date_gmt":"2014-07-03T21:05:34","guid":{"rendered":"https:\/\/nilescampbell.com\/?p=397"},"modified":"2014-07-04T16:02:34","modified_gmt":"2014-07-04T20:02:34","slug":"selling-new-products","status":"publish","type":"post","link":"https:\/\/nilescampbell.com\/?p=397","title":{"rendered":"Selling the New"},"content":{"rendered":"<p><a href=\"https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/0414_Feature_TriedTrue_img_0.jpg\"><br \/>\n<\/a><a href=\"https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/April01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-403\" src=\"https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/April01-300x215.jpg\" alt=\"April01\" width=\"300\" height=\"215\" srcset=\"https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/April01-300x215.jpg 300w, https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/April01-1024x735.jpg 1024w, https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/April01.jpg 1370w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Convincing building contractors and remodelers to try a new product can be tough. They like to stick with what they know and what works. In this article in <a title=\"Tried 'n True\" href=\"http:\/\/www.prosalesmagazine.com\/business\/sales\/a-look-at-the-lifecycle-of-a-new-product_o\">ProSales Magazine<\/a>, I wrote about how some building supply dealers convince their customers to try new ideas.<\/p>\n<p><a href=\"https:\/\/nilescampbell.com\/wp-content\/uploads\/2014\/07\/0414_Feature_TriedTrue01.pdf\">Selling the New<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Convincing building contractors and remodelers to try a new product can be tough. They like to stick with what they know and what works. In this article in ProSales Magazine, I wrote about how some building supply dealers convince their customers to try new ideas.<\/p>\n","protected":false},"author":1,"featured_media":403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,17],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journalism","category-prosales"],"_links":{"self":[{"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=397"}],"version-history":[{"count":9,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/posts\/397\/revisions\/413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=\/wp\/v2\/media\/403"}],"wp:attachment":[{"href":"https:\/\/nilescampbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilescampbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}